With fashion week just around the corner, many are wondering who will be the next top model in the industry, according to nature world report.
And the answer could be found on Instagram. Researchers from the University of Indiana have been able to predict the popularity of new faces to the industry just by using Instagram, with over 80% accuracy.
They tested 15 models that are new to the industry, they recorded number of followers, types of comments on posts, number of likes, along with how often they posted.
Their conclusion was that Instagram could be just as crucial as being cast by a modeling agency. They found more likes, followers, and comments improved a models success on the runway. But they were shocked to find that more likes lowered their chances by 10%.
Instagram could be the key to becoming the next top model.