‘LOL’ is DOA! ‘Haha,’ emojis are the most popular ways to laugh online.
Facebook last week released a report analyzing how its users convey laughter. The four most commonly used online laughs.
According to Facebook’s data are: “haha,” an emoji, a variation of “hehe,” followed by the classic “lol.” “Haha” was far and away the most common type of online laugh, with 51.4% of the people in Facebook’s dataset using some variation of that e-laugh online.Instead of the AOL era abbreviation — which stands for “laughing out loud.”
People now laugh online by typing “haha” or sending an emoji, according to a new analysis from Facebook. The research was limited to posts and comments on Facebook importantly, not messages sent through Facebook Messenger — and although the study examined Facebook data from around the world, it was focused on English laughter and emoji.
The social media giant was inspired by an April New Yorker piece that broke down all the different ways we laugh in cyberspace, like “haha,” “hehe,” “hoho” and “heh.” Facebook analyzed comments posted in the last week of May that had evidence of laughter; someone typing “haha,” “hehe,” an emoji, or “lol,” for example.
Southern states like to “lol” and coastal states like to “haha” or “hehe.” We think it would be interesting to see this research expanded to non-english regions. Facebook goes deeper yet into the nuances of who uses what sort of online laugh: Age, gender and geographic location play a role in laughter type and length: young people and women prefer emoji, whereas men prefer longer hehes. Only 1.9 percent of users are “lol”-ing, meaning the expression could soon be going the way of once popular phrases such as “rotfl” (rolling on the floor laughing) and “lmao” (laughing my a** off).
Tyler Schnoebelen, a linguist and head data scientist at Idibon, a language processing company, said he was surprised by how few people were “lolling.” But he said emoji usage was consistent. And while “haha” and “hehe” or even “hahaha” and “hahahahahahaha” and “hahahahhhhahahahaha” (a misspelled, elongated “haha” that most of us might interpret as “this is so funny I don’t care that these letters are in the wrong order”) might seem like they belong in the same category, there are subtle inferences to make about them each.
Schnoebelen said the study was lacking one increasingly important laugh, even for English speakers: “jaja” or “jeje.” As the number of bilingual speakers increases in the U.S., he says the Spanish expression is used often with English text. They repeat the two-letter syllable more often than the others, such as “hahaha” and “hahahaha.” One sample Facebook detected had over 600 letters. Chicago and New York prefer emoji, but San Francisco and Seattle stick to “hahas.” The company even brought the 2016 race into their “laughable” study.