Apple has done it and now Amazon is joining the mix, launching its own Spotify rival in the UK.
Dubbed Amazon Prime Music, the streaming service offers free, on-demand access to more than 1 million tracks to new and existing Amazon Prime customers.
Joining Prime’s inclusive book hire offering, as well as the company’s TV and film service, Amazon Prime Music already features more than 500 playlists, all bespoke creations put together by a range of leading musical influencers.
While 1 million tracks might sound a lot – and it is – this considerable track list is notably smaller than the 30 million songs offered by other platforms. As such, it’s missing a few big names you might find on rival streaming services.
Although certain tracks are available from the likes of One Direction, George Ezra, Bob Dylan, Madonna, Ella Henderson and Royal Blood, complete back catalogues are not available for all.
What’s more, if you’re after the likes of Taylor Swift, Lady Gaga and Rihanna, you’re going to feel short changed. Although Amazon gives you the option to buy tracks from all of the above artists, none are currently available to stream.
For those wanting a broader music selection, Prime Music will let you integrate tracks from your own personal music collection to create custom playlists that can be downloaded for offline listening.
“UK customers loved it when we added Prime Instant Video and unlimited photo storage into Prime last year, on top of Unlimited One-Day Delivery on millions of items and access to over 800,000 Kindle titles to borrow,” said Christopher North, Managing Director at Amazon UK.
“We said then that we were just getting started, and today we’re introducing Prime Music – more than a million songs from best-selling artists, plus hundreds of Prime Playlists hand-built by our team of music experts – all at no additional cost.”
Available across iOS and Android via the Amazon Music app, Amazon Prime Music can also be enjoyed on all Amazon hardware and through desktop apps on PC and Mac.
Unlike Spotify, Apple Music, Tidal et al, however, Amazon Prime Music doesn’t require a monthly charge.
Instead, it is being bundled in with an annual Prime membership, a service that will set you back £79 per year.