Does thinking of the ice bucket challenge from last year still gives you chills? Yes, millions of ice bucket dumps occurred later after the previous year, over 17 million people had taken part in the Ice bucket challenge to promote awareness for and to back the research into neurodegenerative disease ALS (amyotrophic lateral sclerosis) and few other causes, Reported CNN.
This hyped event generated over US$220 million (S$300.7 million) across the globe, ALS Association said in a statement on April 20.A
Even Within the United States, 2.5 million people had given donations of US$115 million (S$157.3 million) to the ALS Association.
The social media viral, which took the world by storm, gained popularity because of Peter Frates, former baseball player, who unfortunately was diagnosed with ALS in 2012.
last year, during July an idea popped up in his mind of challenging his friends to execute the act in a ‘bid’ for people to have an insight on his condition.
One of his friend assisted him in conducting ‘The Ice Bucket Challenge’ which inspired a fund-raising phenomenon which went viral and left thousand and millions of people, including celebrities, politicians, children across the globe conducting the challenge.
ALS updated their website on Tuesday (July 14), saying:
“US$11.6 million of the ice bucket dollars will be committed to 58 new research grants to find treatments and a cure for the disease.”
The amount collected will also be circulated in various significant sectors including patient and community services, research, public and professional education, it said.
The ALS Association has their fingers crossed and is expecting a wave in the social media, they want to see people donating immensely again this year.
“Let’s keep it up this August and every August until there’s a cure,”
A statement on the website read.
You can find a recap here, of the campaign that has taken the world by storm.