Amazon is reigning in the online tertiary industry

Amazon’s flawless online services continue to grow and grow not only as means of online shopping but to give remarkable cloud computing business a full-service IT shop and now it has the right software and tools for it.

The new service known as API (Application program interface) and what does it do? This technology is basically a software version of a broker that can connect various software languages, databases, and programs. Using APIs as a sort of glue, developers can piece together applications that talk to each other and share data.

For example if Yelp wants to show a location, it will access API as an index and pool all its data required to project you with a correct location for your destination.

So Amazon claims this to be the new hip trend in town, the trending for example may work like this; If a cellular company had a device or an app what it can do is; it can use the Amazon service to whip out an API that can hook it to different databases or services to make the application more dynamic, like Yelp.

Right now, this service is only available in limited vision, only available to company’s northern Virginia, Oregon, and Dublin cloud data centers.

Once this service comes out, it maybe challenging some big giants of the industry such as Apigee. In April, has an API management service and works with tech big-wig SAP to resell its services.

APIs are just another tool in Amazon’s cloud computing arsenal to get more businesses willing to set up their infrastructure on AWS and build applications on top of it. The also company rolled out a couple developer-relatedtools and a catalog service that shows businesses what is going on with the many services and applications they may be running. Amazon previewed these services last fall.

This may feel like a very desperate way to jump in the game for Amazon. Although it is Amazon’s goal to dominate the entire world of business infrastructure, from providing the basic building blocks of a company’s back end, networking, compute, and storage—to providing the services needed to support that infrastructure.


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