Oracle Mobile Cloud: Too Little, Too Late?

Oracle is trying its best to catch up with the cloud world. Last month at a marathon five-hour online event, Oracle Executive Chairman of the Board and CTO, Larry Ellison and Thomas Kurian, President, Product Development announced 24 cloud services cutting across IaaS, PaaS and SaaS segments. Six platform services including RDBMS, NoSQL, MBaaS, Big Data, process, and integration services are available today. While the market leaders are moving in a direction that blurs the line between infrastructure, platform, and applications, Oracle still prefers using the taxonomy of IaaS, PaaS, and SaaS. Oracle launched Mobile Cloud Services (MCS) among other services at this event. This launch marks the official entry of Oracle into the crowded market of mobile back ends. We understand and are analyzing the latest mobile platform offering from Oracle.

MBaaS or Mobile Backend as a Service market is very different from other cloud services like IaaS and PaaS. The objective of MBaaS is to transform mobile developers into API assemblers. It provides essential building blocks in the form of APIs that developers can consume to build a fully functional mobile application. By consuming MBaaS services, developers can focus on connecting the right dots rather than dealing with the mundane tasks of provisioning and configuring infrastructure. MBaaS makes it possible to develop and deploy sophisticated mobile application without ever spinning up a server. The MBaaS revolution was initiated by a few startups before the large enterprise players entered the market. The first generation MBaaS startups consisted of Appcelerator, AnyPresence, FeedHenry (acquired by Red Hat RHT +1.84%), Kii, Kinvey, Parse (Acquired by Facebook), and StackMob (Acquired by PayPal). Looking at the market momentum, Amazon, Apple, Google, Kony, IBM, Microsoft, Pivotal, SAP, Salesforce, and Red Hat joined the MBaaS bandwagon. The entry of the traditional enterprise players and platform vendors changed the definition of MBaaS. The thin line between mobile middleware and PaaS is completely blurred. Oracle’s arch rivals such as SAP, Salesforce and Microsoft entered the MBaaS market two years ago. Where does Oracle stand in the current enterprise mobile backend landscape?

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