It’s called ‘Palcohol’ and they are selling it in four attractive flavours – Cosmopolitan, Margarita, Vodka and Rum. While the Federal Alcohol and Tobacco Tax and Trade Bureau waves the green flag, approving businesses to sell the controversial ‘powdered alochol’, majority of adults are taking a stand against it.
60 % of adult Americans are calling for a complete ban on the use of the substance in their states, while 84 % support banning the sale of the product online, the University of Michigan study revealed. State legislators in South Carolina, Vermont and Louisiana have already decided to prohibit the powdered booze.
Recent studies have showed a remarkable decline in underage drinking and youths continue to make smarter choices where binge drinking is concerned (although it is still the prime substance of abuse among the youth) Adults fear palcohol will make it all too easy for youths to mix powder into non-alcoholic beverages, giving a boost to a declining booze trend.
For what its worth, deep-pocketed big liquor companies will not be disappointed to see the product disappear before it hits shelves.
In its defense, Palcohol CEO Mark Phillips demonstrated on video that a package of Palcohol is almost five times bigger than a 50ml bottle of liquid alcohol, making it harder to conceal than most people would think.