San Francisco would see and hear less soda advertisements aired on TV and radio and posted on the city’s buildings and other properties if one more local official signs in favor of the city’s latest anti-obesity and anti-diabetes campaign. Furthermore, soda advertisements would have to carry health warnings.
Local officials convened and tentatively approved on Tuesday the measures that would not only make soda manufacturers more realistic in their advertising and responsible for their consumers’ health but also disallow the city government from spending its money on these sugary drinks.
The San Francisco Board of Supervisors arrived at a decision after voters in November overruled a ballot measure that would impose taxes on soda and all other sugar-loaded beverages. To date, all it takes is one more vote for the rules to start getting implemented. Supervisor Scott Wiener said in a press release: “These drinks are making people sick, and we need to make that clear to the public.”
The same force that created the ban on over-sized sodas in New York in 2012 during the term of then-Mayor Michael Bloomberg is rallying behind the board to curb soda intake in San Francisco. A similar move also took place in Berkeley, California where voters approved a “one-cent-per-ounce tax on soda and other sugary drinks”. The group’s benefactor and founder and majority owner of Bloomberg News parent Bloomberg LP, Bloomberg donated to Berkeley’s pro soda tax campaign.