Pedialyte anyone? You don’t need to drink it to reinforce your electrolytes which might be depleted if you are suffering from a bad case of diarrhea. There’s another way of using it which has nothing to do with lose bowel movement of lbm. Binge drinkers have discovered it to be effective in fighting hangovers the day after.
That’s how its manufacturers are trying to market it. They seem to be successful in their promotional campaign since according to the Wall Street Journal Pedialyte’s sale has increased by 60% since 2012. Not a bad transition for something which is intended for kids with bum stomachs to adults suffering from hangovers
(It is giving Coke’s Gatorade a run for its money. The two are now direct competitors with other. Adults suffering from the morning after effects of alcoholic drinks currently constitute over 1/3 of the Pedialyte’s sale which is owned by Abbot Laboratories the parent company of Similac milk formula.
The company’s website boasts about Pedialyte’s ability to replace nutrients lost due to alcohol deprivation. Electrolyte imbalance happens mostly from constant vomiting and diarrhea not only in kids which adults may also suffer as the after effects of too much alcohol consumption due to binge drinking as one can gather from reading the company’s own twitter account.