Some health benefit claims such as increased vitamin D levels, improved appearance and enhanced mood have been attributed to tanning. Maybe because people look glowing with a tan.
However, Attorney General of New York State Eric T. Schneiderman has filed lawsuits against two indoor tanning salons for false advertisement.
The two tanning salons have been advertising that not only will artificial tanning produce a huge amount of Vitamin D, but it will actually help prevent certain types of cancer!
Portofino Spas and Total Tan have been telling their customers that a typical tanning session produces much of vitamin D, you’re going to get not only better looking, but even healthier!
According to the litigations, the two salons violated laws in the state against deceitful business practices when they made statements in their advertisements and on their website that indoor tanning was not only safe, but it could also increase the production of vitamin D in the body and cut back risks of diabetes, heart disease and cancer.
Attorney General pointed out in one of his statements that ultra-violet devices increased the risk of cancer, putting several million Americans in danger and in particular, young adults. “There is nothing safe about indoor tanning.”
The two companies do not feel this way about UV devices are determined to clear their highly tainted names. The salon explained, based on private studies conducted that there actually is no clear direct experimental evidence showing a causative mechanism between tanning and melanoma.
Despite the advertisement of Portofino Spas, tanning beds are just as dangerous as they’ve ever been. In 2009, the World Health Organization placed artificial tanning in the highest cancer risk category, the same as smoking.
Besides, in New York it is prohibited for children under 17 to undergo artificial tanning, and those under 18 are required to present a parental consent. But above 18 is free to use Portofino’s facilities, the authorities’ intervention is very important, so that these false notions regarding tanning beds not be further continued.
The fact that Portofino chooses to conduct its business according to the findings of some private laboratories and that it sees the world heath authorities’ take in the matter as a mere view on the world, is ground for harsh consequences. Positively, the outcome of the trial will put an end to the spreading of their deceitful notions any further.