YouTube, the world’s biggest video sharing platform where millions of videos from all corners of the globe can be found was founded in February 2005. Three former employees of the online payment service PayPal, Chad Harley, Steve Chen and Jawed Karim, came up with the innovation that would not only alter the face of video sharing, but would also be an avenue to some artists’ discovery.
In 2006, Google bought it for $1.65 billion, and is one of its subsidiaries. With headquarters based in San Bruno, California, USA, the video sharing platform allows users to create accounts and upload videos they desire to share with the world. Viewers access these videos by going to the YouTube website or through the YouTube mobile applications across numerous mobile phone platforms. These videos are often watched and even shared.
A lot of talent can be found on YouTube, from magicians, singer, musicians, actors, comedians and a lot more talents. YouTube gives all these talented individuals a stage to showcase their talents with the world and the extraordinary get discovered by big outfit whose career may jump start their worldwide domination.
In the music industry, a number of our well-loved celebrities started their careers from YouTube. The most striking ones include Justin Bieber, Austin Mahone, Soulja Boy, Carly Rae Jepsen, Cody Simpson and others. These artists shared their singing videos, where millions of views later, they strike an impression on people that would toss up their careers. They get discovered and made major record deals, all thanks to YouTube which gave them the initial exposure.
YouTube is the music promoter that does not get the credit it deserves. Justin Bieber would have never been the internationally hit sensation he is today, without these three gentlemen who have invented YouTube. YouTube plays a very significant role in exposure of great talents to the world. This video sharing site is one of the world’s most visited web services with millions of viewers daily. A video can go viral within hours after it has been uploaded. The amount of video exposure is incomparable. No other channel has that much capability to render worldwide expose to talent in the world.
Without YouTube, these musicians wouldn’t get discovered, get a record deal on a silver platter with a diamond-encrusted pen to sign it with. Without YouTube, these artists who owe their fortune to the video sharing platform, since very many of them uploaded their singing videos, without expecting to attract a big promoter or producer. Hence, YouTube is the unsung music promoter who has given millions of talented musicians a chance to create a fan base and grab a big opportunity with both hands when it come calling.