“Bottom line, these ads will save lives and they will also save money,” stated Dr. Tom Frieden, the CDC director, on a Thursday new conference .
Tobacco is “public health enemy number one,” Frieden said. “More than 1,000 Americans per day are killed by tobacco — nearly 500,000 every year.”
So far there are still 42 million Americans who continue to smoke , CDC had said.
It is said that most American smokers are willing to quit , “ ads like these help them quit. We know that this ads have saved tens of thousands of lives and prevented hundreds of millions of dollars in health care costs.”
Frieden had explained that the new found popularly used e-cigarette will make it harder for smokers to kick the habit.
“If an e-cigarette helps an individual to quit smoking for good, that’s a good thing,” he said. “But many children are using e-cigarettes and getting hooked on nicotine, and that’s an addiction that can stay with you for life. Many adults who think they are going to get off cigarettes by using e-cigarettes are actually continuing to smoke, and that does more harm than good.”In the U.S. an estimate of about three in four adult e-cigarette users are expected to also smoke cigarettes , as stated by the CDC.
The ads feature those who formerly smoke and one of those is Julia, 58 , who had smoked for more than 20 years and was struck with colon cancer when she was 49 . “ I tried to quit many times,” she stated in a news conference . “ With the help of my family and my faith, I was able to quit smoking successfully. Unfortunately , I did not walk away from smoking without consequences. The battle I have fought with cancer isn’t something I would wish on anybody”
The ads will begin on March 30 , and will be shown on television , broadcast on radios , displayed on billboards , advertised online including theaters, magazines and newspapers. As explained by Frieden, the ads that were presented in 2014 had very excellent result . When the ads were aired , approximately 80 percent more people had been known to quit smoking .