Microsoft rolls out Lumia 640, 640 XL to make its presence felt in the budget smartphone segment

Microsoft has just boosted it smartphone lineup in the emerging smartphone market like India as it rolls out Lumia 640 and Lumia 640 XL.

The Lumia 640 XL will go on sale worldwide starting in March while the Lumia 640 will be released one month after. The two devices will be available in single-SIM and dual-SIM (3G or 4G) variants.

Microsoft Devices Group Executive Vice President Stephen Elop said that the pricing for the two models will differ by market and operator. The price of the Lumia 640 is estimated to be in the vicinity of 139 Euros (around Rs 9,700) for the 3G model and 159 Euros (around Rs 11,000) for the LTE model, excluding taxes and subsidies. Elop added the Lumia 640 XL is tipped to be pegged at a price of 189 Euros (about Rs 13,000) for 3G and 219 Euros (about Rs 15,200) for LTE, excluding taxes and subsidies.” Both variants of the handsets are upgradeable to Windows 10, which will be released this year.

Elop also said that the mobile devices are bundled with free subscription to Office365 for one year. The subscription also covers a whopping one terabyte of storage on OneDrive which is virtually amount to unlimited storage for majority of people.

The Lumia 640 features 5 inches HD screen panel display, 1.2GHz quad core Qualcomm Snapdragon processor, Windows Phone 8.1 with Lumia Denim operating system, 8-megapixels rear snapper and 1-megapixel front camera, 8GB internal memory which can be expanded up to 128 GB via micro SD and decks in 2,500 mAh battery.

The Lumia 640 XL brings in a generous 5.7 inches screen panel display, 13-megapixel rear and 5-megapixel front cameras and decks in a 3,000 mAh battery.

Microsoft has also taken the wraps of its ultra-lightweight universal keyboard that functions with different devices such as iPads, iPhones, Windows tablets, and Android smartphones, tablets and phablets.

The Windows OS is currently third most popular mobile operating system worldwide next to Google’s Android and Apple’s iOS as controls 2.7 market share of the world’s smartphone market as according to IDC.

Nokia’s global market share has lost steam and fizzled out no thanks to the presence of Apple and Samsung and failure to adjust to the ever-changing trends in the smartphone market.


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