Researchers believe that removing the brand or standardizing the tobacco packs could help a lot in discouraging others from smoking and may also drive smokers to reduce their daily cigarette consumption.
According to an analysis published in the Addiction journal, which Reuters reported. “Albeit standardized packs are still genuinely new and thus there isn’t a lot of information on the subject, early studies show that it is a beneficial recommendation.”
Britain may pass a law to become the only the second country after Australia to introduce a brand-less cigarette pack this coming spring. Australia imposed the new packaging system undeterred by the tobacco industries’ all-out effort to stop it using all legal means at their disposal. Currently, cigarettes are sold in plain green packs with only the warnings of the hazards of smoking printed in each.
The switch to brand-less plain looking cigarette packs caused a considerable reduction in outdoor cafes and restaurants, and smokers were less inclined to display their cigarette packs out in the public, analysts say.
Tobacco companies have reacted angrily against the laws, indeed bringing governments to court, for making such laws referring to existing global laws and treaties. These tobacco companies earn much more than what small nations do and they can cripple these countries with legal battles they can’t afford.
But in Australia and Britain next, they have found their match. The law was passed and carried out in Australia, in spite with all their rantings and violent reactions.
Tobacco companies argued that standardized packs violate intellectual property rights and that it will lead to increase in the production of fake cigarettes and encourage smuggling.
Robert West, the editor-in-chief of the addiction journal, said, “Plain packaging’s impact on youngsters could be the most critical element, noticing that if only one in 20 youngsters were disheartened from smoking, it would spare 2,000 lives every year, as per the report.