Smartphone battle: Micromax reigns supreme at local turf India, Samsung checks in at close second

United Kingdom Smart Phone Analyst Canalys has disclosed that Samsung has lost its strong grip as the top smartphone vendor in the lucrative market India as Micromax took the pole position during the last quarter of 2014.

The two companies were almost toe-to-toe during the quarter as Micromax sold 4 million smartphones better than the South Korean consumer electronics behemoth. Micromax grabbed 22% share of the market while Samsung landed closely at second with 20%.

An analyst from Canalys, Rushabh Doshi has stated that the Indian-based Micromax has pulled through because it was fast enough than its rivals on making its Unite mobile handsets appealing with an assortment of local languages.

A local rival, Lava, has rolled out mobile devices that curtail to those who are in favor of longer battery life, but to no avail it was late by two days. The essential success in selling smartphones boils down to affordability in order to get hold of the middle level consumers.

Canalys quipped that 23% of shipped handsets were fetched at less than $100, whilst 41% were pegged at a price that ranges from $100 to $200. It is vital to aim at the $100 to $200 bracket since this price range has a strong drawing power on the middle market.

In a bid to widen its market portfolio Samsung has released its Tizen-running Z1 smartphone in India, which is priced less than $100, along with reasonably priced variants like the Galaxy A5 and A3 to hold its ground in emerging markets like India and China.

For the moment, the total number of smarphones that were shipped in India increased by hefty 90% in the last quarter of 2014, to a whopping 21.6 million units.


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