ARM launches Cortex-A72 processor which is aimed at making smartphones and tablets faster and with more features

Microprocessor Intellectual Property leader ARM Holdings has just unveiled a new processor which it dubbed as Cortex-A72 that brings in an enhanced computing performance and souped-up with graphics and targeted at mobile handsets and tablets.

The new processor’s vastly improved appearance and correlated advancements came at the heels of smartphone segment struggling demand after a robust growth triggered by Apple’s iPhones in 2007.

Shareholders are quite anxious about the lower royalty rates for ARM as demand for the smarphones move to China, where patrons usually purchase devices which are pegged at less than $200 compared with above $600 in the United States.

Instead of producing its own chips, ARM provides its processor technology to other semiconductor companies with licenses, including those that are intended for Qualcomm, Samsung and Apple. This will allow ARM to obtain royalties centered on the selling prices of chips sold by its business partners. According to the executives of ARM during an event that was held in San Francisco, the new processor is 3 and a half times better than the performance of its rival chips that were released in 2014.

The chip is environment-friendly as it is built to come up with a 75 pc decrease in energy use, which will then result to a decrease in exhaustion of the battery life of smartphones as claimed by ARM.

ARM added that the new processor’s improvements are whipped up because of the latest developments that had taken place in the manufacturing technology at contract manufacturers such as Taiwan Semiconductor Manufacturing.

ARM’s vice-president of marketing, Nandan Nayampally, quipped that with the Cortex-A72’s enhanced computing power, devices like smartphones and tablets will be more adept in taking good care of intricate computing e.g. voice analysis without internet connection.

Scores of tasks that require more system resources on smartphones these days are carried out remotely in hubs possessed by internet giants like Amazon, Google and Facebook rather than by the smartphone’s processor, as processed information is immediately sent to the device.

Nayampally stated that, “there’s more than enough performance on tap (for) increasing complexity on the local device,” and added that the devices produced with the new chip technology would most probably be available in early 2016.

ARM said that ten companies have licensed the new technology, like Rockchip of China and MediaTek of Taiwan.

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