Change4Life ” Sugar Swap Tips Campaign” Is Helping Children Reduce Sugar Consumption. Initial Findings Showed Lots Of Promise

The World Health Organization has been advocating a five percent sugar reduction in our daily calorie count. The reason for this is to avoid getting overweight or becoming obese and suffering from the related diseases as a result.

Today, that same call has been echoed in a similar fashion by Public Health England or PHE, albeit more specifically targeting children. There was no mention, however, of how much the percentage target is.

PHE is urging parents to minimize feeding their children sugar. The program is called Change4Life “sugar swap tips”

It works by offering children other options in exchange for their sugary foods. For example: offering yogurt and other non-sugar substitutes instead of ice cream.

England’s health guidelines suggest that 10% of an individual’s calorie source should be from sugar. In the US, it’s higher at 13%.

PHE is suspecting that children whose ages are between four to ten are ingesting much more sugar than they should be.

Professor Kevin Fenton, national director of health and wellbeing at PHE, said: “Reducing sugar intake is important for the health of our children both now and in the future. We are all eating too much sugar and the impact this has on our health is evident.

“This campaign is about taking small steps to address this. We know from past campaigns that making simple swaps works and makes a real difference.”


In a Netmum’s survey taken recently, two thirds of parents showed a lot of concern with regards to the sugar content in their children’s food.

The survey also revealed that almost half of the respondents think that their family is including too much sugar in their diets.

It’s no secret that too much sugar in the diet leads to obesity, type 2 diabetes, cancer, and heart problems.

Too much sugar is also the leading cause of tooth decay among children between five to nine years old, usually resulting in their hospitalization in 2012 to 2013.  This is according to the Epidemiology Programme for England.


Not only that, the results also showed that one of five children ages 4 to 5 or those attending reception classes are considered overweight or obese.

Health and Social Care Information Centre study result has shown that more than one third of children who are 6 years old are overweight or obese during the same year.

PHE in collaboration with Netmums and the University of Reading has been advising 50 families in anticipation in the launching of the program.

The results were encouraging. There was a reduction of sugar consumption by 40% in just over a month.



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