The Advertising Standards Authority, or ASA, has clamped down on three ads promoting e-cigarettes on TV. This happened as more than 200 complaints were filed against the ads complaining that they were highly offensive. The rules concerning electronic cigarette ads were changed a few weeks ago.
They prohibit dignifying smoking as one way of stopping none-smokers from indulging themselves with e-cigarettes, which is what another rule is trying to discourage. Encouraging people to smoke is not allowed in ads.
E-cigarettes utilize vapors and feel similar to smoking regular tobacco. The main difference is that they does not contain tobacco leaves and produce no smoke. What the user does is inhale the vapors produced by the liquid nicotine and then exhales them.
A woman exhaling vapor was featured on two of the advertisements. ASA has deemed them to promote smoking, which is against its rules.
It was only last November that e-cigarette makers were allowed to advertise their products on TV. However, they weren’t allowed to encourage smoking or promote it to young people or people who don’t smoke.
People who are against e-cigarettes have seen it as something that people may find acceptable as an alternative to tobacco smoking.
The advent of e-cigarettes was seen as a safer option to tobacco smoking, despite both of them using nicotine just the same. Liquid nicotine is not without its own hazards: the death of a one year old boy in New York came from drinking it.
Nevertheless, e-cigarette vapors are less toxic and less of health hazards when compared to regular tobacco. They pose minimal health risks in work places or to people who are near while somebody is smoking them.
Just the same, the Advertising Standards Authority, or ASA, wants them to abide by the rules which are followed by tobacco manufacturers.
Tobacco is considered a health hazard and has been proven to cause lung cancer and other kinds of systemic diseases, including cardiovascular ones.