Toyota Tacoma plunges in the tough small truck market battle

The small struck niche is expected to spew fire as tough battle looms. Toyota has just disclosed that it will launch its very own Tacoma pickup in the upcoming North American Auto Show which will unfurl on January next year according to Automotive News.

It is tipped that the vehicle could be an all-new truck that comes with an invigorated look of its current model. This will mark the first time that Tacoma will be revived after 10 years.

For the past few years the Tacoma asserted its dominance in the small pickup segment, a market where car companies Ford and Ram had deserted. The Tacoma has also outperformed Nissan Frontier.

But the field will soon be crowded as Chevrolet and GMC will soon roll out new fangled trucks that are receiving nods. Toyota General Manager Bill Fay has made a forecast that the small truck niche will rise again and production is expected to get a big boost.

With the additional entry of the new cars, the truck segment is expected to get bigger.

Honda will also attempt to make its presence felt in the small truck market as it is tipped to launch its new fangled variant of its minivan-based Ridgeline pickup next year.

On the other end, Nissan’s refurbished Frontier is also tipped to be unveiled but the date of its release hasn’t been bared yet.


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