Apple top smartphone vendor in Taiwan last October besting local favorite HTC

Propped up by the strong performance of its flagship iPhones, Apple surged on top of the sales chart in Taiwan last month, outperforming local handset manufacturer HTC and its archrival Samsung.

The robust sales of the high-end iPhone 6 and iPhone 6 Plus smartphones last October provided Apple its highest market share in a month this year.

Apple had sold 870,000 handsets in Taiwan last month, a big improvement of 19% from September. According to industry sources, Apple has a market share of 23.6 percent which imply that almost one in every four sold units in the country was an iPhone.

Local smartphone manufacturer HTC, which paced the country’s market share by units from May to September checked in at second with 16.9% and Samsung wounded up at third with 14.3%.

With regards to sales value, the Cupertino-based Apple took 46.6% of the market share. At distant second is HTC which collared 13.6% of the market share, followed by Samsung at third with 13.3% and electronics giant Sony is at fourth spot with 11.6%.

In terms of which smartphone models are hit last month, the 16 GB variant of iPhone wrested the top position with 13.9 percent market share by units, followed by Sony Xperia Z3 with 5.3% (second), the HTC One M8 with 5.1% (third) and the HTC Desire 816 with 4.3% (fourth).


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