Peugeot-Citroen’s newest premium car brand called ‘DS” to enter the US market

The luxury car maker PSA Peugeot-Citroen intends to ship its new fangled premium car brand dubbed as DS in the United States by 2020.

The French automotive company is currently the world’s biggest premium car manucfaturer and will inevitably face stiff competition from established American brands such as Cadillac, Ford, Audi, BMW and among others.

DS chief executive officer Yves Bonnefont quipped, “We want to turn DS into a globally recognized premium brand, and you can’t go global without entering the US market,” while taking part in this year’s edition of the Paris Motor Show.

The company is mulling about penetrating the lucrative US market in 2017 and start the shipment of the vaunted cars by 2020. The three-year gap will give the company to customize its product to make it a perfect fit for American drivers and meet the so strict US standards.

The Peugeot-Citroen already rolled out the DS in 2010, and from then on it already sold more than half-million units of the DS3 subcompact car in Europe and China.


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