It’s official world famous watch designer Marc Newson is now part of the vaunted Apple team.
Marc Newson who has whipped up top-notch watches for the past many years joins Apple. Newson have made designs with the tech giant company lately, and his employment stirred speculations on the company’s intention to move in new product niches.
Apple’s chief designer and Newson’s close friend, Jonathan Ive quipped that he is “extraordinarily talented,” which Mr. Newson complemented with “enormously proud” to be part of Apple.
Mr. Newson is well-known for designing an assortment of products such as furniture, clothing and wristwatches and many predicts that he will come up with more right after Apple introduces its new products on Tuesday.
One of Newson’s masterpieces
Mr. Newson and Mr Ive, have been teaming up well for more than one year already.
Deyan Sudjic, the director of the Design Museum, stated “(Newson’s) most relevant product would be the watches. That was before Ive was doing iPhones that made smartphones into jewellery,” and added “The thing about Marc Newson’s work is that he has a slightly more hedonistic strand, it is more playful. Where Jonathan Ive is the roundhead, Marc Newson is the cavalier… Marc Newson got on to the map when he did a series of furniture pieces called the Lockheed Lounge. He took design to a different area. It was more high profile and sculptural.”
Mr. Newson’s flair and creativity will be used further in separate projects outside of Apple. He will depart from Apple’s standard operation procedure and he will be enjoying some level of freedom.
Mr. Newson said, “I’m full of admiration and respect for the extraordinary design work that has been produced by Jonny and the team at Apple,” and added, “My close friendship with Jonny has not only given me a unique insight into that process, but the opportunity to work together with him and the people that have been responsible. I am enormously proud to join them.”
To date Mr. Newson is the fourth world-renowned designer to join Apple, after Angela Ahrendts (Burberry chief executive), Paul Deneve (Yves Saint Laurent and Ben Shaffer of Nike.