Snapchat, the popular photo messaging company is planning to expand its mobile portfolio with news and advertisements features this fall, The Wall Street Journal reports. The new features allow users to read and browse daily news stories and watch video clips while giving brands the opportunity to promote their products and services in the mobile app.
The new features will come in the form of Snap Discovery, which has been one of the latest buzz among media companies, startups, and advertisers recently wherein popular newspapers, magazines, and companies were offered to contribute to the service.
British newspaper The Daily Mail’s online website MailOnline was reportedly included in the list. Meanwhile, McDonalds and Taco Bell have already created Snapchat accounts for promotional purposes. Aside from news publications and ads, Snapchat users can also watch movie clips and TV shows.
According to the insiders, the Snap Discovery will be available in November. As of press time, the company release statistics—Snapchat users send more than 500 million snaps per day and half of the app’s users population is comprised of teenagers, 13-17 years old.
Meanwhile, Mashable said that representatives of Snapchat are unreachable for comment regarding the matter. Evan Spiegel, CEO of the company has been meeting with some of the ad executives in New York, according to The Wall Street Journal.