After many years in hiatus, the Indian-owned Polaris Industries (PII), is now back in trail again and its motorcycles have blazed through the roads for one year now.
Polaris Industries (PII) is geared up in coming up with smaller and more affordable models as the company just unveiled Scout at the annual motorcycle rally in Sturgis, South Dakota, United States with American actor Mark Wahlberg taking the cudgels of promoting the debut of the bike.
The Scout is smaller and lighter than Chief Classic which weighs three times heavier. The 558-pound Scout carries a price tag of $11,000 and much cheaper than the Chief’s tag price of $19,000. Vice president of motorcycles at Polaris stated, “It’s exactly what everybody has been asking for.”
The Scout boasts of brand legacy and impressive history as it is once the company’s second best model in the middle part of the 20th century. The humble yet impressive Scout helped the American soldiers ripped through the western part of Europe during the World War II. The Scout model certainly carved out a niche in the motorcycle industry which usually takes many years to do this.
Polaris will surely be on a head on collision with top-notch Harley-Davidson which also played a good role in American history. Polaris which is on an all-out effort to market Scout still has lot of catching up to do as it is currently settling for the crumbles. Polaris’ sales just accounted for only 3% of the market in the heavy bikes category.
Polaris intends to increase twice-fold its network of 150 U.S. Indian dealers in the near future. Moreover, Polaris is also bullish on marketing Scout outside of India. The company is currently hiring around 300 employees at its plant which is situated in the Spirit Lake, Iowa, to hike its overall employees in the vicinity of 1,050.
“The most challenging thing has been going faster, earlier,” said Menneto, and added “People want more bikes; they want more apparel.”