Global research company, Strategy Analytics released the latest report on smartphone global sales in Q2 2014. Three Chinese smartphone vendors gained significant shares in shipments while the two of the world’s biggest smartphone brands Samsung and Apple still dominate the market but the shares continuously drop.
The findings indicate an increase of the total global smartphone shipments in Q2 2014 by 27 percent with 295 millions units. Xiaomi, Lenovo, and Huawei shares grew to 5.1%, 5.4%, and 6.8%, respectively. Samsung’s market share dropped to 25.2% from last year’s 32.6% point, while Apple dropped 11.9% from last year’s record, 13.4%.
Samsung and Apple still dominates the global mobile market, but the availability of these low-cost Android devices manufactured by Chinese smartphone makers affected their global shipments recorded from April to June 2014.
Also known as China’s Apple, Xiaomi is now the world’s fifth largest smartphone by market share and has plans to expand in the western and Asian countries. Strategy Analytics Director, Woody Oh said, “Xiaomi’s next step is to target the international market in Asia and Europe, where it will have to invest big money to familiarise Western consumers with its unfamiliar brand name.”
South Korean smartphone maker, LG Electronics ranks in the sixth position with 4.9% drop from its last year 5.2% share, while other smartphone brands grew to 40.6%.