A figure associated with the development and marketing of Destiny has come out stating that the budget for Bungie’s upcoming sci-fi shooter is not nearly has high as previously thought. In May, Activision CEO Bobby Kotick stated that the company was investing $500 million into Destiny. However, he did not explain explicitly how much was dedicated to the first title in the series or the franchise as a whole.
This news came to light through a fan submitted question to Bungie. Bungie’s very own Eric Osborne reiterated the explanation given by Pete Parsons, the COO of Bungie Studios. In an interview with GameIndustry Internation, Parsons stated, “For marketing, you’d have to ask Activision people, but for development costs, not anything close to $500 million.”
He continued, “I think that speaks a lot more to the long-term investment that we’re making in the future of the product.” Osborne added, “The budget for Destiny, including associated marketing costs and pizza Wednesdays is nowhere near 500 million dollars.”
While the budget appears to be smaller than what was initially expected, the budget for Destiny will still be sizable given the anticipation building, predicted sales for the game and the legacy of the studio. Bungie is currently planning to release four titles in the series over the course of the next 10 years.
Activision has also frequently toted that Destiny is set to be the most successful new IP in gaming history, expecting the game to beat the record just recently set by Ubisoft’s Watch Dogs which was the best selling game of May.
This has also recently been predicted by analysts, who are expecting Destiny to sell 10-15 million copies when it releases in September. Some are even expecting Destiny to take Call of Duty’s place as the best selling game of 2014.
It’s also important to remember the massive marketing support Sony has given to Destiny, particularly in tandem with the PS4. With an exclusive alpha that took place this month, the Beta commencing in July and a white PS4 Destiny bundle alongside the positive press Destiny has been receiving, all signs are pointing to the seeds of a dominant new franchise within gaming.
Destiny is launching worldwide on September 9 for PlayStation 4, PlayStation 3, Xbox One and Xbox 360.