New Apple iPod Touch cheaper and more colorful

The low end iPod has just become cheaper and more colorful. Apple announced the release of the new iPod Touch 16 GB expected to launch next week retailing at $199. Down from the $229 asking price of the previous grey only version. Sorry U.K. Apple lovers, the new iPod Touch is available only in the United States for now.

If the lowered price tag doesn’t get you, Apple hopes the color palette will. The new iPod is available in black, space grey, pink, yellow, blue and red. They even throw in a wrist strap, so you don’t go flinging your MP3 player around.

Apple again markets the retina display in the latest roll out. For the uniformed, retina display refers to screens with a pixel density so high, the human eye couldn’t possible detect individual pixels from a normal distance. Put it right up to your eyeball, and all bets are off.

The A5 processor from the old iPod is retained as is the high definition FaceTime forward facing camera. The newbie is also compatible with iOS 7 and the forthcoming iOS 8.

The coolest new feature by far is the 5 megapixel iSight rear facing camera. Since we all love taking pictures of everything, iSight is a nice addition to the basic, affordable device.

Screen size on the new iPod Touch remains 4 inches, identical to that of the iPhone 5. Rumor has it the new iPhone model will feature a larger screen to give Apple a firmer stance against big faced competition.

For those interested in more than just the low-end iPod, Apple reduced the sticker price on the 32 GB ($249) and 64 GB ($299) iPod as well.

(Underrated throw-in. Those comfortable Apple manufactured ear buds. Who doesn’t need a pair of those?)

iPod sales have been in the decline as smart phones have taken over the marketplace. In the last quarter, Apple reported “only” 2.7 million iPod units sold, which removed the iPod from the company’s overall financial picture. Apple’s bottom line is dominated by the iPad and iPhone in 2014.

Market researchers have predicted the iPod price slash for a while. Non-brand name MP3 players have an increasing hold on the market once dominated by Apple. When every smart phone or tablet on the market can do what the iPod can do and better, why buy one?

Price advantage may be the only card up Apple’s sleeve, and they’re playing it.

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