On Tuesday, YouTube announced they have plans to launch a paid, premium music service. The company stated that they are going to launch the service strong. YouTube has already approached hundreds of major music labels who will provide their products on the service.
While YouTube haven’t extensively detailed Many people are predicting that YouTube will begin rolling out this new music service towards the end of this summer. Some of the expected features of this program are fairly typical. The ability to listen to music uninterrupted by ads and the ability to listen to music offline are just a few of the expected features.
YouTube didn’t go into specifics about the deal. However, they did state that this new service will generate a large amount of new revenue for the music industry. In a somewhat shocking move, it’s been said that YouTube will block the content of some labels on their site if they don’t agree to participate in the new music service. This has caused outrage among smaller music labels.
This doesn’t really come as a surprise. YouTube is the largest video streaming service in the world. The sheer breadth of their user base is nearly unparalleled with the exception of other massive wesbites such as Facebook. However, Facebook doesn’t really offer a similar service to YouTube. As a result, Google is in the prime position to turn YouTube into a media juggernaut.
Unfortunately for both users and companies, YouTube has had a very shady history with music and other third party content. The website has become a dumping ground for pirated media. While full movies are often promptly taken down by Google, music is rampant on the website. However, the Content ID system was implemented to combat this issue.
The problem with the Content ID system of course is that it’s an algorithm that doesn’t understand copyright law. As a result, countless users have been hit with claims and strikes on their videos, unjustly for the most part, which has definitely damaged both Google and YouTube’s image, particularly among gaming channels.